The Perspective Shift

IT'S THE BEGINNING.
NOT THE END.

You see a closed deal. They see a partnership starting.
Every promise from the POC? They remember all of them.

Two very different views

SALES PERSPECTIVE

  • POC is evaluation phase
  • Goal: Close the deal
  • Success = Signed contract
  • Move on to next opportunity
  • "What POC? That was 6 months ago."

CUSTOMER PERSPECTIVE

  • POC is onboarding preview
  • Goal: Validate partnership
  • Success = Long-term value
  • Expect continuity
  • "You promised this would work exactly like the POC."

Promises made. Promises... forgotten?

DURING POC

  • "Yes, we can definitely do custom SSO configurations."
  • "The migration will be seamless, I guarantee it."
  • "Our support team response time is under 2 hours."
  • "We'll have that feature by Q2."

6 MONTHS POST-SALE

Customer:

“Your SE said SSO would work with our setup.”

You:

“Which SE? What did they say exactly?”

Customer:

“I don't remember the name, but it's why we bought.”

You:

*searches Slack frantically*

Result: Customer feels lied to. Trust damaged. Churn risk.

seRevel bridges the gap

Every Promise Tracked

  • Commitments made during POC are captured and visible
  • Handoff to CS includes full context
  • No more "he said, she said"

Continuous Relationship Record

  • POC → Sale → Implementation → Renewal
  • One timeline, one source of truth
  • Customer never has to repeat themselves

Accountability Without Blame

  • Not about catching SEs making promises
  • About ensuring customers get what they expected
  • Builds trust, reduces churn
Build Better Relationships
The Vision

Seamless handover. Complete context.

From SE to Professional Services to Support to Customer Success— every team that touches your customer has the full picture.

Sales Engineering

  • POC use cases captured
  • Customer priorities documented
  • Promises tracked

Professional Services

  • Implementation requirements clear
  • Customer expectations known
  • No re-discovery needed

Support

  • Full context on tickets
  • “You promised” resolved instantly
  • Faster resolution times

Customer Success

  • Renewal prep with history
  • Expansion opportunities visible
  • Churn signals early

The Result

Your customer never has to repeat themselves. Every team knows the history. Every promise is tracked. Trust compounds instead of eroding.This is what customer-centric actually means.